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The end of 2020 saw a swing towards bright colors in fashion with what was called, ”dopamine fashion.” Now, according to the color experts at Pantone, there is a trend towards a more “grounded” color palette. Tones found in nature are coming into the fashion conversation. Warm earth tones, and rich colors found in flora and fauna will begin to find their way into fashion and interior design over the next few seasons. More subdued colors from earth, water and sky will be in the color palette rotation. However, this does not mean beige and boring! Here, we highlight the earth tones found in the new arrivals of Spring 2024.



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